President's Message

Dear Valued Customers, Shareholders and Friends,

Greeting to all of you –


I am pleased to inform you that BankAsiana is achieving its growth and profitability goals in a safe and sound manner.

At the end of June 2011, BankAsiana recorded over $176 million in total assets with $140 million and $133 million in total deposits and total loans respectively. More importantly, the Bank achieved over $1 million in net profits for the 6 months ended June 30, 2011.

We are poised to achieve our goals and objectives for 2011.

As you know, we opened our Flushing, New York Branch on May 2, 2011. Our opening of the Flushing Branch sets a milestone in BankAsiana’s corporate history, in that, the Branch is the first one of our branching efforts in the state of New York. I am very delighted to report to all of you that, after our three months of operations, we have far surpassed our expectations in both deposit gathering and lending activities. I am certain that our Flushing Branch will continue to function as the flagship branch in New York as we will continue to make the geographic footprints in the New York and New Jersey metropolitan areas.

On a separate front, the Bank continues to achieve satisfactory results in audits and examinations. Furthermore, we are operating with minimum non-performing assets, and the Bank is making strong efforts to deter any operational loss. Again, thanks to the hard working banking professionals, we have been able to prevent operational losses and accidents.

With respect to our lending activities, BankAsiana continue to be ranked by the U.S. SBA as one of the top SBA lenders in both the state of New Jersey and New York. Recently, the Bank undertook further enhancement measures for its SBA Team, strengthening the underwriting processes, credit administration and operational capabilities. We will continue our efforts to better serve the communities where BankAsiana operates by focusing on the development of small businesses and creating the employment opportunities.

Recently, we have launched an internal campaign to strengthen our customer service excellence. ASIANA is the core theme of our campaign; Approach, Smile, Priority, Understanding, Nobility and Appreciation, all in the hearts and minds of our banking professionals – for our customers and friends. This is a way we realize our motto – “Highest Standard of Service Excellence.”

Our strengths are being recognized. BankAsiana is one of a few Korean-American banks in the United States to continually receive Four Star/Excellent Rating from Bauer Financial, which has been rating banks since 1983. Bauer Financial assesses ratings based on an institution’s capital ratio, profitability trend, asset quality, liquidity, regulatory, and compliance criterion. We will continue to undertake challenges in becoming the best community bank in our marketplace.

We would like to take this opportunity to express our gratitude for your vital role in making BankAsiana a success.

All of us here at BankAsiana will do our very best to build a robust organization where our banking professionals and happy customers can add value to our dynamic franchise.

Respectfully yours,

Hong Sik Hur
President and Chief Executive Officer